Let’s design more human experiences — together.
End-to-end Product Design
I work across the product lifecycle — blending research, interaction design, and visual systems to create experiences that scale.
UX ResearcH
Turning qualitative and quantitative signals into clear product direction.
UX/UI Design
Designing flows and interactions that reduce friction and build confidence.
Design systems
Creating scalable foundations that support growth and care delivery.
Designing for humans starts with empathy
Understanding people — their motivations, barriers, and emotions — leads to products that truly resonate.
Build. Measure. Learn.
I use a hypothesis-driven approach — design, prototype, test — to understand how design decisions shape user behavior.
Understand
Define business goals, user needs, and the problem space.
Ideate
Explore multiple solutions and define the hypothesis.
Validate
Validate with users to ensure the solution meet our goals.
Select work
Curology
Improving patient outcomes in telemedicine
Retention
Strategy
ResearcH
Seed
Driving early engagement with InnerCircle
Branding
Retention
Design systems
quip
Turning everyday brushing into long-term loyalty
Retention
Strategy
App design
Curology
Improving checkout conversion rates with ApplePay
ResearcH
Growth
Conversion
Curology
Leading Curology’s Multi-Brand Evolution
art direction
Branding
System development
Helping brands grow
I collaborate with mission-driven teams — from early-stage startups to established brands — designing experiences that help businesses scale.
Let’s talk
If you’re building a mission-driven product, I’d love to connect.
Name
Jane Doe
janedoe@email.com
Message
Hi Adam ...
SEND
Let’s design more human experiences — together.
End-to-end Product Design
I work across the product lifecycle — blending research, interaction design, and visual systems to create experiences that scale.
UX ResearcH
Turning qualitative and quantitative signals into clear product direction.
UX/UI Design
Designing flows and interactions that reduce friction and build confidence.
Design systems
Creating scalable foundations that support growth and care delivery.
Designing for humans starts with empathy
Understanding people — their motivations, barriers, and emotions — leads to products that truly resonate.
Build. Measure. Learn.
I use a hypothesis-driven approach — design, prototype, test — to understand how design decisions shape user behavior.
Understand
Define business goals, user needs, and the problem space.
Ideate
Explore multiple solutions and define the hypothesis.
Validate
Validate with users to ensure the solution meet our goals.
Select work
Curology
Improving patient outcomes in telemedicine
Retention
Strategy
ResearcH
Seed
Driving early engagement with InnerCircle
Branding
Retention
Design systems
quip
Turning everyday brushing into long-term loyalty
Retention
Strategy
App design
Curology
Improving checkout conversion rates with ApplePay
ResearcH
Growth
Conversion
Curology
Leading Curology’s Multi-Brand Evolution
Branding
System development
Helping brands grow
I collaborate with mission-driven teams — from early-stage startups to established brands — designing experiences that help businesses scale.
Let’s talk
If you’re building a mission-driven product, I’d love to connect.
Name
Jane Doe
janedoe@email.com
Message
Hi Adam ...
SEND
Let’s design more human experiences — together.
UX ResearcH
Turning qualitative and quantitative signals into clear product direction.
UX/UI Design
Designing flows and interactions that reduce friction and build confidence.
Design systems
Creating scalable foundations that support growth and care delivery.
End-to-end Product Design
I work across the product lifecycle — blending research, interaction design, and visual systems to create experiences that scale.
Designing for humans starts with empathy
Understanding people — their motivations, barriers, and emotions — leads to products that truly resonate.
Understand
Define business goals, user needs, and the problem space.
Ideate
Explore multiple solutions and define the hypothesis.
Validate
Validate with users to ensure the solution meet our goals.
Build. Measure. Learn.
I use a hypothesis-driven approach — design, prototype, test — to understand how design decisions shape user behavior.
Select work
Curology
Improving patient outcomes in telemedicine
Retention
Strategy
App design
Seed
Driving early engagement with InnerCircle
Branding
Retention
Design systems
quip
Turning everyday brushing into long-term loyalty
Retention
Strategy
App design
Curology
Improving checkout conversion rates
ResearcH
Growth
Conversion
Curology
Leading Curology’s Multi-Brand Evolution
art direction
Branding
System development
Helping brands grow
I collaborate with mission-driven teams — from early-stage startups to established brands — designing experiences that help businesses scale.
Let’s talk
If you’re building a mission-driven product, I’d love to connect.
Name
Jane Doe
janedoe@email.com
Message
Hi Adam ...
SEND